Senior Marketing Executive Deliver the multi-channel marketing strategy to drive membership growth across multiple subscription networks. You EXECUTE the marketing strategy delivering creative multi-channel marketing campaigns, within a portfolio of subscription networks and utilize the full marketing mix to exceed lead generation, conversion, and revenue targets. Key Deliverables Ensure that we target new members, retain our current members, and grow their lifetime value. Develop and implement dynamic and creative marketing campaigns from ideation to execution. Effective email marketing, copywriting, data segmentation and use through our email automation platform. Manage and utilize the content created by our networks from our Delivery team for lead generation. Define and deliver an engaging social media strategy across LinkedIn and Twitter. Experiment with organic and paid acquisition channels including content creation, content curation, Google Ads campaigns, and LinkedIn Ads campaigns. Leverage affiliate marketing through our network members, strategy advisors, sponsors, media partners, and associations. Evaluate campaign performance against KPIs and use insights to drive improvements. Nice to Haves Experience with Marketo (marketing automation platform) and Salesforce (CRM) Hands-on experience with Google Analytics, Google Tag Manager, and Google Search Console