JD&Co is partnered with a fast-growing, purpose-driven D2C ecommerce consumer brand to hire a Retention Lead . This is a critical role within their business, focused on driving customer lifetime value through creative and data-led retention strategies. The company is a leader in their category, known for their high-quality products and exceptional customer loyalty. With ambitious growth plans ahead, they’re looking for a retention expert who can make a real impact. This is a unique opportunity to join a company that’s redefining their category and making waves in the consumer space. You’ll work with an ambitious and talented team, in a fast-paced, collaborative environment where your ideas will directly shape the future of the business. As Retention Lead, you’ll take ownership of customer engagement, retention, and loyalty, working closely with leadership to shape and execute retention strategies that keep customers coming back for more. What You’ll Be Doing: Lead the retention strategy , designing innovative, data-driven initiatives to drive customer loyalty and lifetime value. Analyse customer behaviour and key metrics like churn, repeat purchase rate, and engagement to identify opportunities for growth. Build and execute personalised customer journeys across email, digital channels, and beyond to enhance the customer experience. Develop and test creative solutions to reduce churn , improve loyalty, and maximise customer engagement. Collaborate with marketing, operations, and product teams to ensure a seamless and consistent customer experience. Report on retention KPIs , sharing actionable insights and recommendations with stakeholders. What We’re Looking For: Retention Expertise : Experience in growth marketing or lifecycle marketing, ideally in a subscription or consumer product business. Analytical Mindset : Strong ability to interpret data and turn insights into actionable strategies. Creative Problem Solver : Someone who challenges the status quo and develops bold, innovative retention strategies. Customer-Centric : Experience in personalisation, segmentation, and delivering exceptional customer journeys. Tech-Savvy : Familiarity with tools like Klaviyo, Google Analytics, or Tableau, and a strong grasp of CRM systems. Team Player : Excellent communication and collaboration skills to work across teams and influence stakeholders. RetentionLead GrowthMarketing CustomerEngagement SubscriptionBusiness DirectToConsumer CustomerExperience Apply here, or get in contact directly at Hannahjdand.co.uk JD&Co is passionate about championing diversity and treats every application with care. We expect a high volume of applications, so please be patient if we’re unable to respond to every submission. If this sounds like you, we’d love to hear from you.