Paid Social Manager Salary competitive based on experience London – 1 day in office a week Are you passionate about wellness and skilled at creating impactful paid social campaigns? Forward Role are looking for a Paid Social Manager to help drive clients’ mission our of supporting mental and physical recovery through innovative therapies and products. As a fast-growing wellness brand, they empower individuals to lead healthier, more balanced lives, combining care and innovation to make wellness accessible for everyone Your Role: As Paid Social Manager, you’ll oversee and optimise UK&International (English speaking territories) paid social campaigns, ensuring they align with our mission and growth goals. You’ll have the opportunity to make a meaningful impact in an exciting and collaborative environment. Key Responsibilities: Campaign Management : Manage the full lifecycle of paid social campaigns, including planning, setup, optimization, and evaluation. Test and Learn : Develop and execute testing strategies to identify effective content for each platform and audience. Performance Analysis : Create robust reporting systems to evaluate campaign results and inform future strategies. Budget Optimisation : Plan and allocate media budgets efficiently, ensuring consistent performance improvements and profitability. Data-Driven Decisions : Use analytics and tracking solutions to optimise campaigns and meet key performance targets. Collaboration with Platforms : Partner with platforms to measure marketing effectiveness and understand sales lift from paid social. What They’re Looking For: Experience : At least 3 years of hands-on experience in paid social marketing, ideally in retail or e-commerce, managing significant budgets. Technical Expertise : Proficiency in setting up campaigns across platforms like Meta, Twitter, Snap, and TikTok. Strategic Mindset : Proven success in executing test plans and understanding incrementality and lift tests in social media marketing. Adaptability : Ability to thrive in a fast-paced environment, demonstrating strong project management skills. What They Offer: Competitive Salary : Reflective of your skills and experience. Comprehensive Benefits : Including 25 days of holiday, hybrid and flexible working options, free lunches, gym membership, and product discounts. Professional Growth : Opportunities for development and making a tangible impact in a rapidly growing company. Innovative Environment : Be part of a collaborative and forward-thinking team passionate about wellness and innovation.