About the Company We are delighted to be working with an established consumer brand, to recruit a skilled Interim Head of Marketing into their team. Description As Interim Head of Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation. Key responsibilities: Developing and refining performance marketing strategies across all channels Driving customer acquisition and increasing retention Budget management and optimisation with oversight of the full marketing budget Driving a data first approach to budget planning and marketing investments Leading the go-to-market execution of campaigns Develop reporting mechanisms to monitor the effectiveness of marketing activities Experience To be considered for this position, you'll need to have a proven track record as a Head of Marketing or Marketing Director in a smaller business, within a retail or consumers goods market. You'll be experienced in: digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting ideally experience additionally in traditional media channels experienced in brand campaigns and new product launches management of multi channel marketing strategies with budgets of £15mn excellent commercial acumen confident and experienced in working cross functionally exceptional leadership and team development skills Remuneration Excellent salary package which can be disclosed when the position is discussed. Hybrid working