Job Description

We're recruiting a SUPERB position for a client with offices around the UK but this role will suit anyone in the Midlands (Derby, Nottingham, Leicester, Birmingham, Burton on Trent etc) looking for a hybrid (2 or 3 days in the office) opportunity with a huge steer towards insights and analytics. This could really suit someone from an agency background or even from a consultancy where you've acted as an advisory or consultant within insights and data analytics to feed into marketing campaigns. Our client is a leader in their field and they are looking for a campaign manager to work within a centralised team and to communicate out to the delivering teams insights and data to help influence the marketing / brand / creative campaigns. You will: Use data to provide actionable insights to make recommendations to create the campaigns to the various audiences of the brands Evaluate and report back on all data and insights and performance of campaigns to continually tweak activities Evaluate the performance of in venue changes (special menus/ events etc) Review campaign performance vs group objectives / KPIs and alignment with individual campaign KPIs Consolidate and analyse data from various channels (digital, social, email, customer and traditional media) Report into various teams across the business - acting like an advisory / consultant / inhouse agency Work in a small but well formed team to deliver the campaigns You will bring: Strong data analytics and insights experience Confidence to present to wider teams and understand the importance of data analytics for campaign performance Be a great story-teller Experience can be from a similar industry (B2C - consumer / leisure/ retail / hospitality) or from a sector that has relied heavily on the consultancy / insights / campaign lead background or Agency.