Job Description
A super exciting NEW opportunity has come available for an experienced Data Analytics Product Manager to join a global leading Tech for Good Marketplace in London Working closely with the Head of Product, you wiIl take the lead in experimentation and conversion on all customer facing platforms (web&mobile) across the group. A data heavy role, you'll be given the platform to shape and enhance engagement, create best-in-class customer journeys and ultimately deliver innovative solutions that impact conversion and drive revenue. How can we harness data as we transform how we put the customer first? How can we drive value and impact through innovation and efficiently delivering our customer data? What are the right tools and infrastructure we need to leverage this data and allow the users to iterate quickly on data driven decisions? How do we ensure the quality of the data that drives decision making? Key Responsibilities B2C2B Product Strategy&Execution Define user personas, behavioral segments, and their transition triggers from consumer to business accounts. Build self-serve and sales-assisted pathways to scale acquisition, onboarding, and expansion of our owners. Work closely with commercial and customer success teams to align product initiatives with business objectives. Experimentation&Growth Develop and execute A/B testing and multivariate experiments to optimize conversion funnels, engagement, and retention. Define and implement a structured experimentation roadmap, balancing quick wins with long-term strategic bets. Work closely with data analysts, researchers, and engineers to design and interpret experiments, ensuring statistical rigor. Utilize quantitative and qualitative insights to drive continuous hypothesis generation and validation. Conversion Optimization&Customer Experience Own and optimize the owner experience journey from first touchpoint to high-value actions (e.g., sign-ups, onboarding, upgrades). Identify and remove friction points in the journey to increase activation and reduce drop-offs. Lead UX research efforts to uncover pain points, opportunities, and insights to improve customer satisfaction and engagement. Work cross-functionally with design, marketing, and engineering to ensure a cohesive and data-informed UX strategy. Who are you? An experienced Customer Experience focussed Product Manager, you'll have experience/expertise in Product Management roles, with a focus on Data Analytics, experimentation and customer experience. Plus the following: Proven track record of designing, running, and analyzing experiments to drive measurable product improvements. Marketing Technology and Customer Data: Experience working with tools such as Google Analytics, SA360, and Salesforce to support marketing strategies. Strong analytical mindset, comfortable working with A/B testing tools, SQL, and analytics platforms (Google Analytics, Amplitude etc.). Experience working within a B2C2B business model and understanding how individual users transition into business customers. Deep knowledge of UX principles, usability testing, and human-centered design methodologies. Strong stakeholder management skills, with the ability to align teams across product, design, marketing, and engineering. Ability to balance short-term optimizations with long-term user experience and brand considerations. Nice to Have: Experience in eCommerce, marketplaces or SaaS businesses. Familiarity with no-code/low-code experimentation tools (e.g., Optimizely, VWO, Google Optimize). Understanding of behavioral psychology, pricing strategies, and gamification techniques. Exposure to personalization and recommendation engines. If you’re passionate about creating seamless, high-converting user experiences and leveraging experimentation to drive growth , we’d love to hear from you