Position Overview We are seeking a dynamic and innovative TikTok Creative Strategist to join our marketing team. The ideal candidate will possess a deep understanding of the TikTok platform, a flair for creativity, and a strategic mindset to develop engaging and impactful campaigns. This role is pivotal in driving brand presence and engagement on TikTok through compelling content and strategic initiatives. Key Responsibilities Campaign Development: Design and execute creative TikTok campaigns that align with brand objectives and resonate with the target audience. Content Strategy: Develop content strategies that leverage TikTok’s unique features, trends, and user behavior to maximize reach and engagement. Trend Analysis: Monitor TikTok trends, challenges, and user-generated content to inform and inspire campaign ideas. Collaborations and Partnerships: Identify and collaborate with TikTok influencers and content creators to enhance campaign effectiveness and reach. Performance Analysis: Analyze campaign performance using TikTok analytics and other tools to optimize content and strategy. Creative Direction: Provide creative direction for video shoots, editing, and production to ensure high-quality, engaging content. Brand Alignment: Ensure all content aligns with the brand’s voice, identity, and messaging guidelines. Cross-functional Collaboration: Work closely with marketing, design, and social media teams to integrate TikTok strategy with overall marketing efforts. Experimentation: Continuously test new ideas, formats, and approaches to stay ahead of platform changes and audience preferences. Qualifications Experience: 3 years of experience in social media marketing, content creation, or a related field with a focus on TikTok. Creativity: Strong creative skills with a proven track record of developing successful and engaging social media content. Platform Knowledge: In-depth knowledge of TikTok’s features, trends, and algorithms. Analytical Skills: Ability to interpret data and analytics to inform strategy and improve performance. Communication: Excellent written and verbal communication skills. Collaboration: Strong interpersonal skills with the ability to work effectively in a team environment. Adaptability: Ability to quickly adapt to changing trends and platform updates. Technical Skills: Proficiency in video editing tools and software (e.g., Adobe Premiere, Final Cut Pro) is a plus Preferred Qualifications Industry Experience: Experience in a fast-paced, consumer-facing industry such as fashion, beauty, entertainment, or technology. Influencer Marketing: Experience in managing influencer partnerships and collaborations. Project Management: Strong organizational and project management skills with the ability to manage multiple projects simultaneously.